After violating numerous copyright laws, I stopped blogging for numerous years. Losing steam because of it, my website analytics showed they lost steam too!

Blogging creates a discussion or deliverers informational content on a website. When you search for something online, most likely, you’re landing on someone’s blog.

Whether you’re a business owner or a hobbyist, what’s actually the real point of blogging? You’re in the right place to learn numerous beginner tips to start kicking ass online.

Why Blogging?

Search engines like google, yahoo, bing, etc. love referring searches to blogs. The more you write, the more content is on your website, the more likely someone will be directed to read your information. Also, the more active you are on your website, the higher your search rankings will be. Meaning, instead of appearing on page 10 of a search, you’ll show up on page 1; maybe at the top. Google loves active websites.

Be Relevant

When blogging, write about stuff people care about. My personal rule of thumb is that if I care about something, the likelihood is that others will too. I’m in the middle of a 30-day blogging challenge after years of neglect; so these posts right now are all about me getting back into the groove. After this challenge is over, I’m going to rethink the direction of the blog and stick to one genre and be as relevant as possible with it by citing sources and researching what people truly want.

Inbound vs. Outbound Links

Within this post you already experienced both of these. The first link above the image is an outbound link to Wikipedia. The second link which is in the paragraph above is an inbound link to a previous blog post. Outbound links go to other websites; I personally have them open in a new tab to keep you on my website. Inbound links keep people on your website and direct them to another post or page. To tickle the egos of search engines, it’s ideal to have at least one of each.

Be Consistent

What’s your favorite TV show? Each week you expect it to be on a specific day, time, and channel. The channel is your website or what’s call your RSS Feed. The day and time you release your post is entirely up to you. With my 30-day blogging challenge I’m not acknowledging this right now. What I did in the past and will do after the challenge is write my posts before and then schedule them to come out consistently on the same day and at the same time. By looking at my analytics, I’ll know what day and time I get the most visitors and will schedule it for then. Years ago I would spend two days writing so I had months of blogs scheduled. Then when it got down to a few weeks of posts left, I’d start writing again so there was always posts in the bank.

Stay Legal

As already mentioned, I violated copyright laws by using images directly off of google. Not knowing the laws I figured that if I cited the source I’d be okay. School isn’t the real world. You need permission to use a picture on your website. Good thing there are many sources to find free images. Simply search for “open source images” or “free images” and you’ll keep the lawyer letters from coming in to your mailbox. When it comes to quoting someone, I’m not sure what the law is, but when it comes to google, I keep quotes less than 100 words. By having identical content from another website, even if it’s yours, search engines will punish both websites and drop your search rankings.

Templates

I have numerous templates created and saved as a draft post here on wordpress. In this blogging challenge, you’ll notice that they’re all in the same format. A few paragraphs to start, an image, then the rest of the post below; that’s super basic. Once I determine the new direction of the blog, I’ll also create numerous templates to copy/paste paragraphs at the bottom of each post as a call-to-action for something. For instance, at the bottom of The Wellness Fair’s posts, depending on the category and author, that determined what the last paragraph would be – reemphasizing consistency.

Monetization

Ever wonder how to make money with a blog? There are three ways to do it. The first is through affiliate marketing. This is when you earn a commission from each sale by talking about other people’s products and services. The second is to sell your own products and services. The third is to get sponsors or advertisers. The latter only works if you’re bringing in a lot of traffic each day. Google Ad Words is a great place to start for that.

Sharing’s Caring

If you’re on a laptop or desktop, look to the left. If you’re on a tablet or smart phone, look at the bottom. You’ll notice there are social media buttons for you to share every post and page on my website. The idea is to make it easy for other people to share your content. To make this work, write content that is relevant and worth sharing. There are numerous wordpress plugins to use, I personally use SumoMe. It’s free and does so much more than just that. I highly recommend it.

Blogging Challenge

Start blogging. Who gives a shit what you start writing about. Just do it! Right now, what I do is write whatever I want until the 30-day challenge is complete. By writing everyday, I know that it’ll help me gain clarity of what I truly want to focus on with this particular blog. I challenge you to post at least once a week or every other week on yours. Schedule them too so they all get released on the same day and time.


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