A while back I published an article on LinkedIn about this Ray Kroc quote, “Killing Your Competition is STILL the American Way!” if you want to learn more information about this mentality in the business world.
“If any of my competitors we’re drowning, I’d stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. You’re talking about the American way – survival of the fittest.”
~ Ray Kroc (Founder of McDonald’s)
Because of this movie, and especially the quote above, it woke me up to the facts that this is truly a dog-eat-dog world.
Even though I’m told that I’m a kind, gentle, caring leader who looks for a win-win situation in nearly everything, I now keep in mind that there are predators out there who want nothing more than to bury me and my dreams!
Below are just some of the changes that I’ve made to not only not become prey, but to position myself as a predator with integrity!
Ray Kroc on Killing the Competition
Protecting My Assets
In my young age, I’ve already had my ideas stolen by my business coach and already corrected her damage.
What I’ve leaned from that is to have people sign Non Disclosure Agreements (NDA) and a Non-Compete Clause before sharing your ideas. Furthermore, I’m working on Trademarking and Licensing Agreements.
What I like about Licensing your business and ideas is that you create a compartmentalized degree of separation between your business and the customer.
When someone sues, and they will if you’re making money, you’re able to protect all your assets.
To get a lot of great information, read Robert Kiyosaki’s book Protecting Your #1 Assets.
Have you ever heard the phrase,
“if you’re not moving forwards, you’re moving backwards?”
Always be improving and always be growing.
By doing this, you’ll always be evolving with the times to have the competitive advantage over those who are stuck in the archaic mindset of doing things.
When I was teaching high schoolers, I sent around a survey to hundreds of students and one question on there was how much learning they expect to do once in the real world.
The major majority of them said they’re done learning once they have a job.
I love people like this because they’ll be the ones with the hose in their mouth and crying with a cold-hard case of Victimitis!
Since the average CEO reads 60 books a year, the theory of “the more you learn the more you earn” must be true.
To get started, check out the list of my Top 150 Recommended Books!
Targeting the Competition
Know this; no matter what you’re working on, there is someone somewhere working smarter and harder than you to achieve the exact same thing.
I don’t care what my mom says, I’m not special or unique–I’m a person with a brain between my two ears just like 8 billion other people.
Since I’m still a small business at this point, targeting my competition wouldn’t be smart because they’d burry me within days if they wanted too.
However, what I do is I become a client of my competitors to learn what they’re doing, what I like, what I don’t like, and how I can improve everything to deliver it to my clients.
If you’re serious about being better than your competition, you need to read Sam Walton’s book, Made In America.
Instead of targeting your competition in hopes they drown, simply become better than them and that alone should protect you from their low-integrity nature.